Monday, September 8, 2014

What The Frock?

Events and occasions are always popping up in our lives.  Weddings, vacations, work conferences, etc.  Who can keep up with it all?  And who can afford to buy new dresses for each one?  Between the parking and huge stores that are mostly stocked with overpriced trendy items that you'll probably never wear again, the Mall can be quite daunting.  For years I did the Mall shuffle and spent a fortune on dresses that I usually settled on due to fit, timing or both.
There is a solution.  A solution that, before What The Frock, I had never considered.  What The Frock is a Designer and high end consignment dress store that has a dress to meet every size and budget.  I'm lucky enough to be friends with the Owner, Ali Lindkvist, but you don't have to be friends to reap the amazing benefits of buying second hand.  Most of the pieces she has look like they have never been worn, and some pieces haven't.  That's right, tons of dresses with new tags still on them at a fraction of the price. 
What The Frock carries wedding dresses, formal dresses, cocktail dresses, casual dresses, but that's not all.  She also has accessories to complete any look.  Shoes, jewelry, shawls.  I know when I walk in I'm going to get amazing personal service and walk out with something I would NEVER find anywhere else. 
The best part of What The Frock?  There is an in-house seamstress, Jacquelyn Pepice, that will do your alterations on the spot!  It doesn't get much better than that.  I always stop into a consignment store first when I need a special piece and What The Frock never disappoints.  You can find What The Frock online at or if you're lucky enough to live in Maine, stop by and see Ali and Jacquelyn at 34 Washington Avenue in Portland.

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